Recognize & Respond to opportunities to effectively market and communicate WC’s mission, vision and Quaker-inspired values.
Inspire & Invest in WC people, programs, technology and infrastructure
Shape & Strengthen the WC community by enhancing resources, recognition and engagement
Effectively Educate all WC students in a comprehensive, cohesive, relevant educational environment where students learn and launch their personal and professional lives.
Recognize & Respond
Develop and implement a comprehensive strategic marketing plan that results in a new unit to coordinate main and branch campus marketing and branding needs for all areas of the College focusing on:
LEADS: VPEM*, VPAA, VP Adv, AVPAA, VP Ath Ad and PR Director
Inspire & Invest
Identify and implement strategies, including partnership, to help the College leverage our resources to enhance and transform:
LEADS: VPSA*, CF&BO*, VPEM and VP Adv
Shape & Strengthen
Develop and implement a comprehensive retention action plan with new defined leadership, realigned personnel and defined financial resources to:
LEADS: Chief of Staff*, VPEM, VPAA, VP Ath Adm, VPSA AVPAA
While introducing new graduate programs, develop the “Wilmington Way” designed to ensure all undergraduate students experience:
LEADS: VPAA*, VPSA, AVPAA, VPEP
Traditional Undergraduate Student Example: