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Concentrations

Specialize your Business Administration major with a concentration in finance, management, or marketing.

Hone in on the skills you will need for your desired, future profession with comprehensive coursework that explores core business concepts while focusing on concentration-specific topics.

Finance Concentration

Gain the skillset to start your financial career in with a concentration in Finance. These courses are designed to provide you with an understanding of the relationship between business finance and the economic system in the context of managerial analysis and decision making. The finance field offers a wide range of financial knowledge involving forecasting, budgeting, planning and controlling. Career opportunities include financial analyst, portfolio manager, investment banker, bank management product development and more.

Degree Requirements

  • Location: On campus, WC online
  • Credits: 56
  • Time to Complete: Four years

Concentration Electives

  • AC336 Tax Accounting (4)
  • AC350 Topics in Accounting and Finance (2-4)
  • EC233 Excel-Essential Skills (2)
  • EC341 Macroeconomic Theory (4)
  • EC350 Topics in Economics (2-4)
  • EC433 Advanced Theoretical Economics: Labor, Industrial Organizations, and International Economics (4)
  • MA330 Business Law (4)

Management Concentration

The Management Concentration explores core issues faced by leaders and managers today. The coursework provides conceptual frameworks and brings to life challenges and opportunities faced in today’s global business environment. Prepare for success in your field with enhanced interpersonal, organizational, and managerial skills.

Degree Requirements

  • Location: On campus, WC online
  • Credits: 56 Hours
  • Time to Complete: Four years

Concentration Electives

  • CA364 Social Media Management
  • EC233 Excel-Essential Skills (2)
  • EC340 Microeconomic Theory (4)
  • EC341 Macroeconomic Theory (4)
  • MA330 Business Law (4)
  • MK336 Retail Management (4)
  • MK337 Consumer Behavior (4)
  • MK350 Topics in Marketing (2-4)
  • MK369 B2B Marketing/Sales (4)

Marketing Concentration

The marketing concentration is about seeing the big picture—and making the right set of choices for businesses and ideas to be successful. Marketers are different from other roles because they have a seat at the table to represent the needs of the customer. There’s a home in the marketing major for all types: The techie, the creative, the psychologist, the people person, the writer, the social media addict—and increasingly, the analytical. That’s because marketing is a field that feeds industries as diverse as advertising, retail, product development, and e-commerce.

Degree Requirements

  • Location: On campus
  • Credits: 56
  • Time to Complete: Four years

Concentration Electives

  • CA364 Social Media Management
  • EC233 Excel-Essential Skills (2)
  • EC340 Microeconomic Theory (4)
  • EC341 Macroeconomic Theory (4)
  • MA330 Business Law (4)
  • MK336 Retail Management (4)
  • MK337 Consumer Behavior (4)
  • MK350 Topics in Marketing (2-4)
  • MK369 B2B Marketing/Sales (4)

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