Sport Management is a four-year program of study designed to prepare students for employment in wellness, sport, and sports-related enterprises. Students enrolled in the major focus on business skills such as financial management, marketing, and legal questions associated with the field as well as a solid foundation of philosophy, principles, and objectives of the sport and wellness industry.
The major requires an internship experience that serves to complement the classroom learning and provide valuable on-the-job experience.
This fall, the Commission on Sport Management Accreditation (COSMA) granted WC’s program “candidacy” status as the latest step in the process that will include submitting a self-study in September 2016 followed by a campus visit by a COSMA review team in February 2017.
As volunteers, they will serve as ambassadors, greeters and customer service staff in assisting the thousands of guests attending a myriad of events and activities associated with “The NFL Experience” during Super Bowl week. They also will work Game Day and hope to be able to actually watch the featured event: the New England Patriots versus Philadelphia Eagles.
“Our students will experience Super Bowl Week and Game Day from behind the scenes to learn the in and outs of the business of hosting a mega-event — they will gain a hands-on understanding of what it takes to plan, organize and execute a true sporting event behemoth,” said Ledford, WC’s sport management program director.
Nick Nicastro was an All-American football player at Wilmington College in 1999. Today he is heading a team of account executives selling the ultimate Super bowl experiences — the best seats, luxury boxes and field access packages for America’s number one spectacle in popular culture.
Nicastro, a 2002 WC graduate, is director of premium sales for On Location Experience, the official hospitality of the National Football League. He and his sales team have been in the Minneapolis area selling the remaining ticket packages with the corporate promise that, “no one gets you closer to the action.”
The sports industry is one of the fastest-growing industries in America, according to the North American Society for Sport Management. Sport management is a field of study that focuses on the business aspects of sports and recreation. Colleges and universities offering bachelor degrees in sport management often combine physical education, fitness, and kinesiology with business and finance, providing students with a wide scope of the sport industry.
Students who major in sports management are presented with a wide variety of career options. Graduates go on to pursue careers as agents, managers, publicists, and administrators in the sports industry.
Internships are important learning experiences at Wilmington. Interns apply what they have studied in college courses to real on-the-job situations. Often these internships can lead to full-time employment upon graduation. One former sport management intern for the Cleveland Cavaliers puts it this way: “My internship let me see it all. I helped set up a rookie camp and even sat in on a contract negotiation. The internship helped me decide on a career, too. After college, I went to graduate school and became an athletic program administrator.”
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