CA131G-FA MEDIA FOR SOCIAL CHANGE (4). An examination of all phases of mass communications. Print and electronic media, public relations, and advertising are examined in terms of their historical development, their effect on mass culture and gender bias issues and their relationship to a free society. Special emphasis is placed on media as a means of conveying information. Clips from classic and popular films, television programs, and radio shows are examined. Emphasis is placed on the use of media for social change. [Skill: T]
CA230 PHOTOGRAPHY I: DIGITAL AND DARKROOM BASICS (4). An introduction to photographic theory and practice with an emphasis on the photographic print as an artistic form of communication and an emphasis on the principles of composition.. Includes black and white film and print processing and the study of photographic equipment and techniques. Digital photography is introduced. Laboratory.
CA231 CONCEPT AND COMPOSITION (4). An introduction to creative thinking techniques such as brainstorming, free writing, process writing, and lateral thinking. Group dynamics, problem solving, interviewing and image composition are examined in various media situations. Production in still media and video are used to practice problem solving and group work. Media graphics, writing techniques and an introduction to script writing are studied. Laboratory.
CA234 PUBLIC SPEAKING (2). Engages students in the practice of oral and written communication by expanding their knowledge and understanding of different speech types and speech preparations. Students demonstrate effective communication skills by developing organizational strategies for a variety of speaking styles according to audience and purpose; clarify personal thinking skills through oral communication; demonstrate a knowledge of grammar, usage and syntax while speaking; and enrich speaking with writing, listening, viewing, and reading experiences. Develops an awareness of the importance of oral communication in today’s global society. Demonstrative, informative, and persuasive forms of speaking are studied and practiced. [Skill: O]
CA330 COPYWRITING AND COPY EDITING (4). This course examines the fundamental skills of copywriting and copy editing for diverse audiences in the contemporary media environment. Emphasis is placed on preparing news media, from collecting research and interviewing to developing copy and editing for print. Students will also be introduced to basic layout and design techniques. [Skill: W] Prerequisites: EN101 and EN131.
CA331 PHOTOGRAPHY II: ADVANCED DIGITAL (4). This course is a study of digital photography and advanced digital cameras. Emphasis on theory of digital photography, composition of the digital image and the use of advanced digital cameras and color theory. Also includes the study and use of studio lighting, scanners and printers. Development of the commercial photo studio will be studied. Other topics of study may include photojournalism, documentary, environmental and landscape, nature, sports, fashion, portraiture, food and still life photography. Laboratory. Prerequisite: CA230.
CA334 PRODUCTION I: VIDEO AND SCRIPT (4). This course combines the practical application of video techniques and script writing in the production of video programs. Group dynamics are studied and practiced. Studio broadcasting is introduced. Prerequisites: CA231 and junior or senior standing.
CA335 PRODUCTION II: STUDIO AND SOUND (4). This course examines the skills and techniques needed for single camera, multimedia camera and electronic studio environments for video production. This includes techniques in as-live and post-production situations. Post-production non-linear editing and the design of still and animated computer graphics are emphasized. Prerequisite: CA334.
CA340 DESIGN FOR COMMUNICATIONS I: ILLUSTRATION AND PHOTO DOCUMENTATION (4). This is a study of electronic design intended for a variety of communication-centered disciplines. Includes practice in electronic illustration, photo manipulation and editing, and layout techniques using a variety of contemporary software applications. This course combines application with the discussion of design theory, problem-solving approaches, idea generation, and project execution and logistics. Prerequisite: CA231.
CA341 DESIGN FOR COMMUNICATIONS II: LAYOUT AND TYPOGRAPHY (4). Students will study electronic design, layout and typography intended for a variety of communication-centered disciplines. Included will be practice in electronic design, and layout techniques using a variety of contemporary software applications. This course combines application with the discussion of design theory, problem-solving approaches, idea generation, and project execution and logistics. Prerequisite: CA231.
CA350 TOPICS IN COMMUNICATION ARTS (4). The course provides an opportunity for advanced study of various areas of communication. Possible topics for specific courses include advertising, organizational communication, photography, documentary production, and sound recording and production. The particular topic for a given term will be announced in the course schedule. May be repeated when topics vary.
CA361 EVENT COORDINATION AND LOGISTICS (4). Students will receive hands-on training in event coordination, from the initial phases of brainstorming and idea generation to implementation and logistics. Event planning involves message design, display design, promotion, research and networking. A variety of event types will be discussed, including events, meetings, conventions, informal celebrations, and educational seminars. Prerequisite: CA231.
CA364 SOCIAL MEDIA MANGEMENT (4). This course examines the changing landscape of communications, as influenced by social media. Students will explore transformations within the public relations and journalism fields directly and indirectly caused by social media. A significant portion of the course will focus on message design, message dissemination, message reception, evaluation, market research and theory, all related to participatory media. [Skill: I] Prerequisite: CA231.
CA470 INTERNSHIP (1-4). An opportunity to work in a professional capacity. On-the job work experiences are integrated with educational objectives to give students an opportunity to broaden their learning experiences. Taught Pass/No Pass.
CA495 SENIOR STUDIO (2). This is an advanced study in the theory and practice of all areas of Communication Arts. Students enrolled in this course will examine contemporary technologies, concepts and issues in the various fields of communications and will engage in the production and management of a final thesis project. Students will present their final projects to the campus community. Taught Pass/No Pass. Prerequisites: Communication Arts major and senior standing.