Changes during the last 25 years in the way we communicate rival any similar period in human history. As a student in our program, you will be prepared for careers in what is nothing short of a global communication revolution.
The journalism/public relations concentration is designed for those pursuing careers in such fields as public relations, journalism, marketing, brand management, social media management, service in non-profit organizations, and corporate communications. The digital media production area provides a foundation for careers in digital art, photography, videography, website design and graphic design.
Our faculty will share with you the theories and philosophies that drive media and you will observe the way the world communicates through various media channels. You will develop creative and critical thinking skills to practice communication arts in the field, lab or studio — all under the guidance of our uniquely experienced faculty and other experts, and ultimately on your own.
You will have opportunities to hone your creative and practical skills through work on the campus’ traditional and web-based publications, internships tailored to your interests, student-managed events, social media campaigns and audiovisual production. We even offer you free-reign in a studio with facilities designed for you to create what most interests you beyond your class assignments: 3-D printing, video production, photography and much more. As a result, you will be able to develop a significant portfolio of materials to demonstrate your gained skills and work experience to potential employers.
This concentration is designed for Communication Arts majors pursuing careers in public relations, journalism, advertising, corporate communication, marketing and promotion, fundraising, and service in non-profit organizations. Course offerings stress an integrated approach to communication, building knowledge and skills in writing, reporting, editing, interviewing, multimedia, visual, and oral communication. Students in this concentration are encouraged to minor in complementary areas of study such as English, Business Administration, Psychology, History, Agriculture, etc.
This concentration is recommended for students interested in photography and video and audio production. Students can take courses in areas such as visual communication, photography, script writing and video production, graphic design and web site development. Communication Arts shows students how to combine images and words to convey a message. Students will explore their own creativity. Students will also learn the value of flexibility and diversity because one needs to combine diverse skills to be an effective communicator.