Marketing

Curriculum

Note: The most up-to-date curriculum is available via the current catalog.

A total of 56 hours with grades of “C-” or better is required.

Additional Requirements: Proficiency exam during senior year.

COMMON CORE (BUSINESS ADMINISTRATION)

AC230 Financial Accounting (4)
AC231 Managerial Accounting (4)
EC130 Principles of Economics I: Microeconomics (4)
EC131 Principles of Economics II: Macroeconomics (4)
EC334 Business Statistics I (4)
EC335 Business Statistics II (4)
MA230 Introduction to Management and Organizations (4)
MK230 Introduction to Marketing (4)

MARKETING CORE

MK331 Marketing Research (4)
MK496 Marketing Management (4)

Electives

EC340 Microeconomic Theory (4)
EC341 Macroeconomic Theory (4)
MA330 Business Law (4)
MK336 Retail Management (4)
MK337 Consumer Behavior (4)
MK350 Topics in Marketing (2-4)
MK369 B2B Marketing/Sales (4)