BUSINESS ADMINISTRATION MAJOR WITH MARKETING CONCENTRATION

A total of 56 hours is required.
Required courses: Common Core 32 hours
Depth Requirements: 24 hours (16 hours required, 8 hours elective)

Common Core Courses (32 hours)
AC230 Principles of Accounting I (4)
AC231 Principles of Accounting II (4)
EC130 Principles of Economics I (4)
EC131 Principles of Economics II (4)
EC334 Business Statistics I (4)
EC335 Business Statistics II (4)
MA230 Introduction to Management & Organizations (4)
MK230 Introduction to Marketing (4)

Required Courses for Marketing:
MK337 Consumer Marketing (4)
MK369 Business to Business Marketing and Sales (4)
MK331 Marketing Research (4)
MK496 Marketing Management (4)

Electives (8 hours required):
EC331 Macroeconomic Theory (4)
EC330 Microeconomic Theory (4)
MA330 Business Law (4)
MK334 Multicultural Marketing (4)
MK336 Retail Management (4)